No.. If the laboratory-made diamonds continue mold popularity, trade
in the world's most expensive gemstone will falter.Just 10 years ago,
research showed that 96% of women want natural mined diamonds. Moreover,
consumers are sick and tired of the DeBeers Diamond Cartel using its
monopoly position to inflate prices
they are sick and tired of being
manipulatedoften being sold flawed or "enhanced" stones by a jewelry
store at the emotional time of a purchase, especially in the case of
engagement rings. At no charge, the company is supplying gem labs with
sophisticated machines designed to help distinguish man-made from mined
stones. Now they have to distinguish between man-made and mined.
The
ring with the natural stone will sell to the consumer for about
$40,000. The difference is an astounding $39,400 in savings realized by
the couple by going with a stone that cannot be distinguished without
the aid of equipment. A decade ago, survey reports summaries indicated
that consumers thought that "synthetics do not enshrine core human
values and emotions"whatever that means. Leaders in the diamond
business have expressed fears that the synthetics will destroy the value
and market of natural stones as the customers obviously choose a less
expensive, more sensible alternative.
The
ring with the synthetic stone will retail for about $600. However, the
arrival of manufactured diamonds is threatening to correct the public's
perception about diamonds, and will ultimately transform the
multi-billion dollar diamond industry, maybe even bankrupt it, or at the
very least devalue every existing diamond on every finger. Consumers
are opting for less expensive diamond simulants, and have deep growing
concerns about conflict/blood diamonds, the exploitation of child slave
labor in India's diamond cutting operations. Today's surveys have
revealed that only 52% of women want the "real thing". Take two
solitaire engagement rings with identical solid gold settings, each with
one 3 carat round cut center stone, one flawless synthetic and one a
natural mined diamond of good but not excellent quality. Then there is
the practical matter of money
Molds
can cost up to $2,000,000, depending on carat weight, clarity, cut, and
color. De Beers has been sending out its testing machinesnamed
DiamondSure and DiamondViewto the gem labs. For the time being,
synthetics only threaten the way De Beers wants the consumer to think of
a diamond